Seminar Topic: “CUSTOMER EXPERIENCE TRENDS & HOW TO MAKE THEM HAPPEN IN A GLOBAL COMPANY!”
Speaker: Marta Bazaco
Global Customer Experience Transformation Program Dir at Schneider Electric.
Marta Bazaco is an Industrial Engineer with 26 years working experience in the Industry, mainly in Schneider Electric, where she was working in different sites and areas (Manufacturing , Supply Chain , Sales , Services, Projects, Marketing, Quality & Customer Satisfaction) , and she is currently in charge of the Global Customer Experience Transformation Program in Schneider Electric. She previously worked as Project Manager in the Automotive Industry (Renault and CIDAUT) and for the Spanish Development Agency (AECID) in South America.
Learning outcomes: At the end of the session participants will:
1. Understand the connection of Customer Experience with Business Results and Strategy, and how a global company as Schneider Electric is listening , understanding and improving Customer Experience.
2. Be aware of the main pillars and tools to get a Customer Centric Culture ( Company values, Customer Persona, Voice of Customer, Customer Journey Mapping, Agile, Learning Communities…)
3. Learn from Marta’s experience the success factors to develop a professional career in a global company. Lessons learnt and recommendations.
4. Have the opportunity to share their questions and comments.
Date: Friday December 17th, 2021
Time: 11.00h (CET)
Venue: Room Sala C, Escuela Técnica Superior Ingenieros Industriales de Madrid.